The public is in danger! My evening's in danger! You tell me where my suit is, woman! We are talking about the greater good! 'Greater good?' I am your wife! I'm the greatest *good* you are ever gonna get! "
The game is called Infinity, meaning infinite possibilities. By putting characters on the box art you are already telling people what is in the game making it seem less infinite. A less revealing box art, like the plain white one, leaves it up to the buyers imagination what is in the game. Obviously there is only a limited amount in the game but we don't know how they'll handle Infinity 2 yet.
Looking good, makes it pop more, will stand out in a store to get more kids enrolled in university, more super heroes, more swash buckling pirates and more. This shows that if you can imagine it, it can happen
Just an unaverage guy in an average existence in a regular world - Me I'm a bit of an idiot a lot of the time - Me
I love the box art because the characters it spotlights are from the three playsets that are included in the starter pack. I don't think it implies that the game is not infinite by having them there. I just think it spotlights what is included in those specific playsets.